Album Of The Year 2012: Now, Now - Threads

Genre: Indie Rock, Alternative

For Fans of: Fences, Dad Rocks!

Now, Now- (Now, Now Every Children) Based out of Minneapolis, this young dynamic trio of talent released their newest album Threads off of Trans Records at the beginning of 2012. This album unexpectedly swept me off my feet when I first heard it. I was able to get a hold of this 12-tracked gem thanks to Terrorbird Media and was immediately pulled into their starry effect, constant rhythms, and beautiful harmonies.

Cacie Dalager steers the album vocally with a spacious coolness that is the timbre of her voice. "The Pull" sets the mood with hazy swells that gives it almost a terrestrial tone as if the effects given on her voice could remind someone of a message sent via satellite: radio rustic vocals, constant beeps, and dreamy ripples in back. This track smoothly transitions into an ethereal track titled "Prehistoric" which pulls on the heart strings with powerful imagery of longing:

"I would trade this sleep for you in a heartbeat. But this weather will not lift it leaves us shouting into cliffs without an echo."

Together these songs are the perfect jumping point into what’s to be anticipated later in the record.

Yet, not all tracks are fuzzy and atmospheric. Their single "Thread" hits hard with a punching intro full of chaotic guitar riffs. Brimming with hooks, this and ‘"Wolf" show to be the two catchiest tracks off the album. What also makes these two songs stand apart from the others is the juxtaposition of radio friendly melodies with the addition of their haunting poetic lyrics of yearning and decaying relationship stages. The lines: "Find a thread to pull and we can watch it unravel" are not only spoken in "The Pull' as an introduction bit but it is also repeated in the middle of the album with "Thread". The imagery leaves listeners to interpret a long weakening love which serves to be the overall theme of the album. 

Threads closes with 'Magnet", a slower song driven with heavy repetitive keys that rise back into ‘The Pull’ lyrics. The song ends on Cacie’s voice echoing the same words leaving you to take the meaning wherever.

Often people look for that one poem, that single quote, pause on that embrace in a film, or dig through cardboard boxes to find that one photograph of you and your past beloved together to remind yourself that flame once did exist. This album captures that romantic nostalgia in a bottle; the heart wrenching song you repeat because the sentimental feelings need to deal. Now, Now has successfully become an album for me that is melodically charming as it is harmoniously eluding. 

  

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